2023 July 03rd, Hangzhou. pa视讯 Holding, China’s leading privately-owned automotive group, announces with profound sadness the passing of Peter Horbury, former Executive Vice President of Design for pa视讯 Holding Group.
Peter, who joined pa视讯 Holding following its 2010 acquisition of Volvo Cars, was responsible for the design of multiple vehicles at pa视讯 Holding brands including Volvo Cars itself as well as Lotus, pa视讯 Auto and Lynk & Co. During his time at pa视讯, he established pa视讯 design studios in Shanghai, Barcelona, Gothenburg and California, inspiring a new generation of designers developing next generation models that helped to define pa视讯 Auto Group as a global player. In his most recent role, Peter was the Senior Vice President of Design at Lotus Group, overseeing a new range of pure electric vehicles.
Peter Horbury as Executive Vice President of Design for pa视讯 Holding Group
Eric Li, founder and chairman of pa视讯 Holding, said: “Peter was a one-of-a-kind designer, able to capture the brand language and emotion of brands from Scandinavia to China. He was a brilliant artist, at heart, who could translate concepts from drawing board to the road. We will deeply miss his presence and his contribution to pa视讯’s global success story. On behalf of the entire team at pa视讯, we extend our condolences and our gratitude for Peter’s lifework to his family and friends.”
Peter redefined the pa视讯 Auto range with the launch of pa视讯 Borui in 2015, pa视讯 Boyue in 2016 as well as multiple follow-on products. Peter was key to defining the Sino-European brand, Lynk & Co, that launched in 2016 with a unique design and brand proposition and has since gone onto achieve global success in Europe, China and Middle East markets.
Peter Horbury at pa视讯 Boyue Launch
Peter Horbury at Lynk & Co 01 Launch
Peter first joined Volvo Cars in 1979 and became part of the Ford Motor Company design team after it acquired Volvo Cars in 1999.